Roxie PR is a full-service boutique public relations, social media, consultancy, and branding agency, founded by Roxie Sarhangi in 2013. Roxie PR works with prominent brands, businesses, and individuals in the fields of fine arts and culture, architecture, interior design, hospitality, luxury lifestyle, wellness, design products and showrooms.
Based in West Hollywood, Roxie PR attracts best-in-class clients and influential tastemakers who are working across the U.S. and internationally. She thrives in shaping creative narratives tailored to specific audiences. Roxie’s dynamic, multi-tiered strategy involves a multitude of platforms for her clients. This includes securing high-profile media placements, fostering business development through key introductions, executing panel opportunities, and positioning brands for sustained success and expansion. A former professional actor, Roxie brings a unique perspective, honing the narrative and storytelling of each brand for a personal, layered, and detailed approach.
Her past and present clients include award-winning top interior designers Ryan Saghian, Sophie Goineau, EMI Interiors, and JHL Design; influencers such as Natalia Benson; the opening of Marc Selwyn Fine Art Gallery, designed by Frederick Fisher and Partners; and global brands such as Bemz and NOMA Collective, among many others.
For nearly a decade, Roxie was the senior PR consultant for Communication Arts + Design Inc., which specializes in the cultural landscape of California. During her time at the firm supervising PR and marketing campaigns she managed clients such as PHX Architecture, Mark Weaver & Associates, Snyder Diamond showrooms, and All Coast Construction.
She leads public relations for the Farhang Foundation, a non-profit, non-religious, non-political organization established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. Farhang partners with prestigious institutions in Los Angeles including LACMA, Getty Museum, The Getty Villa, The Broad, Broad Stage, Music Center’s Mark Taper Forum, Craft Contemporary, The Hollywood Bowl and other notable organizations. Standout projects for Farhang include public relations for the monumental, permanent public artwork, The Freedom Sculpture, on Santa Monica Blvd., which garnered over 70,000 attendees at the unveiling; the annual celebration of Nowruz at UCLA attended by over 25,000 visitors yearly; and a cultural event at The Getty Center, featuring the highly regarded Shirin Neshat, alongside other distinguished guests.
Roxie received her Bachelor of Arts degree in Literature at UCLA. She worked at the Getty Museum’s Research Institute during her final year in college, handling scholars’ requests regarding Frank Lloyd Wright correspondence. She has also been a chairperson for the ICAA’s Southern California Neoclassicists. In her spare time, she thoroughly enjoys empowering others by serving as a mentor for UCLA students, finding it both professionally fulfilling and personally rewarding.