Roxie PR is a full-service boutique public relations, social media, consulting, and branding studio founded by Roxie Sarhangi in 2013. Roxie PR works with prominent brands, businesses, and individuals in the fields of fine arts and culture, architecture, interior design, hospitality, luxury lifestyle, wellness, product design, and showrooms.
Based in West Hollywood, Roxie PR attracts best-in-class clients and influential tastemakers across the U.S. and internationally. Roxie thrives in shaping creative narratives tailored to specific audiences. Often described as someone who “knows everyone,” she brings a dynamic, multi-tiered strategy that spans multiple platforms—securing high-profile media placements, facilitating strategic introductions, curating panel opportunities, and positioning brands for sustained visibility and expansion. A former professional actor, Roxie brings a distinctive sensibility to her work, honing brand stories with a layered, personal, and emotionally resonant approach.
Her past and present clients include award-winning designers and architects such as Ryan Saghian, Sophie Goineau, PHX Architecture, and JHL Design; the opening of Marc Selwyn Fine Art Gallery (designed by Frederick Fisher and Partners); and global brands such as Bemz and NOMA Collective, among many others. For nearly a decade, Roxie served as the senior PR consultant for Communication Arts + Design Inc., a firm specializing in California’s cultural landscape. During her tenure, she worked with notable clients including Mark Weaver & Associates and Snyder Diamond showrooms.
Roxie leads public relations for the Farhang Foundation, a nonprofit organization dedicated to celebrating and promoting Iranian art and culture. Farhang partners with prestigious institutions in Los Angeles including LACMA, Getty Museum, The Getty Villa, The Broad, Broad Stage, Music Center’s Mark Taper Forum, Craft Contemporary, The Hollywood Bowl and other notable organizations. Signature projects include PR for The Freedom Sculpture (with over 70,000 attendees at its unveiling), UCLA’s Nowruz celebration (drawing 25,000+ visitors annually), and a special event at The Getty Center featuring renowned artist Shirin Neshat.
Roxie earned her B.A. in Literature from UCLA, and during her final year, she worked at the Getty Research Institute, assisting scholars with archival requests related to Frank Lloyd Wright. She has also served as a chairperson for the ICAA’s Southern California Neoclassicists. In her spare time, she thoroughly enjoys empowering others by serving as a mentor for UCLA students. As part of her passion for connecting with others and cultivating well-being, she also leads sound meditations at design showrooms, architecturally significant properties, art galleries, and luxury hotels.
Based in West Hollywood, Roxie PR attracts best-in-class clients and influential tastemakers across the U.S. and internationally. Roxie thrives in shaping creative narratives tailored to specific audiences. Often described as someone who “knows everyone,” she brings a dynamic, multi-tiered strategy that spans multiple platforms—securing high-profile media placements, facilitating strategic introductions, curating panel opportunities, and positioning brands for sustained visibility and expansion. A former professional actor, Roxie brings a distinctive sensibility to her work, honing brand stories with a layered, personal, and emotionally resonant approach.
Her past and present clients include award-winning designers and architects such as Ryan Saghian, Sophie Goineau, PHX Architecture, and JHL Design; the opening of Marc Selwyn Fine Art Gallery (designed by Frederick Fisher and Partners); and global brands such as Bemz and NOMA Collective, among many others. For nearly a decade, Roxie served as the senior PR consultant for Communication Arts + Design Inc., a firm specializing in California’s cultural landscape. During her tenure, she worked with notable clients including Mark Weaver & Associates and Snyder Diamond showrooms.
Roxie leads public relations for the Farhang Foundation, a nonprofit organization dedicated to celebrating and promoting Iranian art and culture. Farhang partners with prestigious institutions in Los Angeles including LACMA, Getty Museum, The Getty Villa, The Broad, Broad Stage, Music Center’s Mark Taper Forum, Craft Contemporary, The Hollywood Bowl and other notable organizations. Signature projects include PR for The Freedom Sculpture (with over 70,000 attendees at its unveiling), UCLA’s Nowruz celebration (drawing 25,000+ visitors annually), and a special event at The Getty Center featuring renowned artist Shirin Neshat.
Roxie earned her B.A. in Literature from UCLA, and during her final year, she worked at the Getty Research Institute, assisting scholars with archival requests related to Frank Lloyd Wright. She has also served as a chairperson for the ICAA’s Southern California Neoclassicists. In her spare time, she thoroughly enjoys empowering others by serving as a mentor for UCLA students. As part of her passion for connecting with others and cultivating well-being, she also leads sound meditations at design showrooms, architecturally significant properties, art galleries, and luxury hotels.